Luxury Cars most preffered by Women - Volvo S40 is the winner

Car- manufacturing folks watch out as it is understood that besides sophistication WE (women) are also looking for subtlety. Styling and aesthetics alone won't win us over. In other words, we are more practical than men when it comes to cars. Men tend to buy cars that are more testosterone-based and macho whereas women are into cars that are sophisticated and sensible. Safety is another top concern among female drivers, which explains why Volvo S40, whose reputation is built on safety, bags the honor of ‘the highest female ownership’. Not only did the S40 nail the top spot; the Volvo brand dominated the top 10 with three winners, which, along with the S40, included the V50 wagon at No. 7 and the S60 sedan at No. 9. Its is learnt that it doesn't really matter to women how fast it can go from 0 to 60. What does matter is that it aced the Insurance Institute for Highway Safety's frontal crash test. Moral of the story - men are more likely to buy cars with their heart and women with their head!



If Volvo is synonymous with safety, Toyota's Lexus is synonymous with quality and reliability. Lexus had fewer Top 10 female-owned models than Volvo, but the Lexus was the No. 2 luxury brand overall, in terms of female ownership. FIY, the luxury car with the highest male ownership is the high-performance Audi RS4. All this is based on the results of J.D. Power & Associates' Power Information Network's (PIN) most recent survey of the cars with the highest percentage of female ownership. Tom Libby, senior director of industry analysis for PIN, noted that most of the models in the most popular luxury list purchased by women are at the entry level for their respective brands, all of which have MSRPs of under $40,000. You're not going to get that many single women buying an $80,000 vehicle. To some extent, the lower the price, the higher percent of female buyers. Now that’s a bit unfair to say, isn't it gals.?